“Innovative. Really clever. Easy to work with. Fun.”
Ceremonies by Bronwen
Bronwen Young, a solopreneur who recently launched her Celebrancy business, needed a website that would represent her personal brand and services while being easy to navigate for clients of all technical abilities.
Challenge
Starting Point
For service-based solopreneurs like Bronwen, the stakes are particularly high. The website isn't just a digital brochure but a direct reflection of their personal brand and professionalism. Without technical expertise, many are trapped between expensive agency options, DIY platforms with steep learning curves, or budget template solutions that fail to capture their unique identity.
Like many new business owners, Bronwen faced the overwhelming challenge of establishing a digital presence without a technical background or clear roadmap. The questions were endless and paralysing.
How do you create a website that authentically represents your personal brand?
What content should be included to convert visitors into clients effectively?
Which platform can you trust that won't leave you with a cookie-cutter template or an unmanageable technical burden?
Who can guide you through the process without using technical jargon or pushing unnecessary features?
Solution
Our Approach
The Ligantic team created a tailored consulting package built on top of our Team License that would give her both the custom website she envisioned and the skills to maintain it independently.
Collaborative Design Process
- In-depth discovery sessions to understand her business values and aesthetic preferences.
- Wireframing that captured the exact structure and flow she envisioned.
- Custom visual design that perfectly reflected her personal brand.
- Strategic content planning to effectively communicate her services.
Expert Implementation
- A beautifully crafted, mobile-responsive website structure.
- Mobile communication solutions to streamline client interactions.
- Schema-powered blog functionality for ongoing content creation.
- Seamless online calendar integration for booking appointments.
Empowerment Through Training
- Hands-on training sessions for managing the content management system.
- Access to comprehensive self-help video resources.
- Documentation tailored to her specific website configuration.
- Ongoing support channels for any questions that might arise.
Result
The Impact
The Ligantic platform transformed Bronwen's long-delayed website project into a successful, personalised online presence that perfectly represents her business while being simple enough for her to maintain independently - all maintained for just $99/month on the Team license.
"Now that I've got the business tools engaged, I need to get busy putting myself out there, making phone calls, emails, and introductions."
The website has become a crucial business asset for Bronwen, enabling her to...
- Support her referral-based business model with comprehensive service information
- Create a digital home for resources, articles, and thought leadership content
- Credentialised her new venture when connecting with local funeral homes and partners
- Provide a professional digital presence that can be easily shared with potential clients
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